Snapchat has recently launched a unique integration feature with YouTube, which allows users to share YouTube videos directly from the app to Snapchat Camera. Not only does it completely remove the tedious copy-pasting of links, but this feature also displays the links as custom stickers usable for Snaps and Snapchat Stories.
Despite having numerous competitors, Snapchat remains one of the most popular social media apps around. Sharing content to followers is a favorite pastime on the app—which is why Snapchat now also lets you share your real-time location—so this integration with YouTube makes it a more seamless and creative experience.
Previously, sharing YouTube links on Snapchat required manually copying and pasting links from the app via its Share button. Now, however, you can tap that button and a Snapchat icon will appear to redirect you to Snapchat Camera. This then allows you to use the link as a custom YouTube sticker you can paste on your Snap or Snapchat Story.
This is the first time that YouTube links are visually represented for sharing, with thumbnails and titles appearing as little boxes instead of plain old text. Thus, you can get creative with how you share it as you still get full access to Snapchat Creative Tools when in Camera Mode. When you post your Snap, followers can simply tap on the sticker to redirect them to the video.
To enjoy this feature, you need the YouTube mobile app installed. Open a video, tap “Share,” and tap the Snapchat icon to open Snapchat itself. Then, create an original Snap with the automated sticker and use the creative tools however you want. This feature is available on both Snapchat for Android and Snapchat for iOS.
Image credit: Snap Newsroom
